🔗 UTM Codes Made Simple (and Why You Need Them on Every TPT Link)

 Howdy y’all! 🤠

Let’s talk about something small that makes a big difference: UTM codes.

If you’ve ever noticed a long link that ends with something like

utm_source=Instagram&utm_campaign=HalloweenPost

That’s a UTM code. It’s a simple way to tell where your traffic is coming from and which post or platform brought someone to your store.

What a UTM Code Is

A UTM code is extra information you can add to the end of your product link. It tells TPT where your visitor came from and what link brought them there.

Here’s how to make one inside TPT:

1. Go to your TPT Seller Dashboard and click on the Traffic tab.
2. Click the URL Builder button.
3. Either select your product using the Select product button or paste the URL of your product.
4. Add your Source (where the link is coming from).
5. Add your Campaign (a short, specific tag for that post).

For example:

• Source: Instagram, Pinterest, Facebook, Blog
• Campaign: HalloweenPost, BlogFeature, or EmailPromo

That’s it. When someone clicks your link, TPT records where they came from and which post led them there.

Why It Matters

Without UTM codes, all your traffic from a platform just shows up under one big category like “Pinterest.” You can’t tell which post or product brought people to your store.

When you use UTM codes, you can finally see what’s working. You’ll know which campaign got attention, which posts are performing, and which ones might need tweaking.

It’s also the best way to track clicks that come from outside TPT. I used to see “Non-TPT Search” and have no idea where people were finding me. Now I can tell exactly which links led them there.

How I Organize My Links

I built a Google Sheet to keep everything straight. It helps me track every link I create and see what’s performing best over time.

Here’s what it looks like:

Product Title	TPT Link	Source	Campaign		UTM Link
Graphing Linear Inequalities	[original URL]	Instagram	InauguralPost		[UTM link]

When you make your own, you can use a formula like this:

=B2&"?utm_source="&C2&"&utm_campaign="&D2

That formula automatically combines your base link, source, and campaign so you don’t have to type it all out manually each time.

Where I Use My UTM Links

I don’t use every link everywhere. I use the Facebook UTM link when I’m posting on Facebook, the Instagram one for Instagram, and so on. The key is to stay consistent so you can compare traffic accurately later.

I’ve also started using my UTM links when scheduling content through Meta Business Suite (read more about that in How Scheduling Saved My Sanity (and My Store)) and in my blog when linking to specific activities.

Why It’s Worth It

UTM codes take a few extra seconds, but they save a lot of guesswork later. You’ll know exactly what’s driving clicks, what posts work best, and what’s actually helping your store grow.

It’s one of those small systems that quietly makes everything more organized.

💬 Let’s Reflect

Do you already use UTM codes in your TPT links? If not, what’s stopping you from trying them out?

Stay sharp, stingrays. 🐠

Daniela

🧩 Related Resources

If you’re ready to make your marketing smoother and more strategic, here are a few classroom-tested activities that pair perfectly with organized systems:

⭐ QUADRATIC FUNCTIONS: Vocab & Practice | Key Characteristics of Quadratics
⭐ Exponential Growth and Decay Coloring Activity | Word Problems
⭐ Quadratic Transformations in VERTEX FORM | Effects of Change

Thanks for reading! You can find all my math resources on 
👉 Teachers Pay Teachers | Math with Mrs. DOT
and follow along for new posts and classroom ideas on 
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